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Hertz join Cadillac F1

At Cadillac, we have always stood for innovation, luxury, and exhilarating performance. Today, we are proud to announce an exciting partnership that brings these values to life in an entirely new way. We are thrilled to welcome Hertz as an official sponsor, ushering in a new era where world-class vehicles meet world-class service.


Hertz has long been a leader in the car rental industry, offering premium experiences to travellers around the globe. With a shared commitment to quality, sophistication, and customer satisfaction, Cadillac and Hertz are redefining the journey—not just the destination.


Through this partnership, we are ensuring that more drivers have the opportunity to experience Cadillac’s unparalleled craftsmanship and performance firsthand. Whether it’s the commanding presence of the Escalade, the refined power of the CT5-V Blackwing, or the cutting-edge technology of the LYRIQ, Hertz customers will have access to an extraordinary fleet of Cadillac vehicles designed to elevate every drive.


This collaboration represents more than just a sponsorship; it is a fusion of two brands dedicated to pushing the boundaries of excellence. Cadillac drivers expect the best, and with Hertz, we are making sure that expectation extends to every mile of their journey.


Additionally, this partnership comes at an exciting time as Cadillac embarks on another thrilling season in the FIA World Endurance Championship (WEC). Competing on some of the world’s most legendary circuits, Cadillac’s endurance racing efforts showcase our commitment to high-performance engineering and relentless innovation. With Hertz joining us as a sponsor, we are poised to take on the global stage with even greater strength, ensuring that Cadillac continues to push the limits of speed, endurance, and technology.


We invite you to stay tuned for more details on how this partnership will enhance the luxury rental experience. Cadillac and Hertz—together, we drive the future of premium mobility.




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